When you started your business, did you imagine more freedom? More time to focus on what you love and less stress about day-to-day operations? No one starts a business thinking, “I want less freedom.” Yet, many entrepreneurs unintentionally limit their growth because they don’t look at their numbers.
Understanding your business data can feel overwhelming, but it’s the key to unlocking informed decision-making, increased freedom, and sustainable growth. Enter Kiva Slade, Owner and Lead Consultant at The 516 Collaborative. Kiva is passionate about helping businesses embrace data and analytics to fuel success. She’s a master at collaborating with clients to provide the strategy, operational excellence, and clarity they need to thrive in business and beyond—all while staying true to her core values of integrity, curiosity, and optimism.
In this episode, Kiva shows us how to embrace our numbers with confidence, make small but meaningful changes, and ultimately harness the power of data to drive our businesses forward.
Here’s what you’ll learn from Kiva:
- Her journey into the world of analytics and consulting: How she discovered her passion for helping businesses leverage their data.
- The energy-saving power of data tracking: Why understanding your numbers helps direct your time and energy to what matters most.
- Simplifying decision-making: Learn how data tracking doesn’t just inform decisions—it can also reduce stress and uncertainty.
- A practical approach to releasing shame: Overcoming the fear or embarrassment many feel about the backend of their business.
- Small tweaks, big impact: How small, data-informed changes can significantly improve your customer connections and business outcomes.
- Google Analytics 4 made simple: Kiva’s expert tips on migrating from Universal Analytics, including her exclusive 10-step checklist and VIP Google setup services.
Kiva also dives into the mindset shift required to use data effectively, emphasizing the importance of setting realistic expectations. Starting slow doesn’t mean you’re behind—it’s the foundation for going fast and smart in the future.
Why this episode matters:
This conversation isn’t just about crunching numbers; it’s about creating freedom and clarity in your business. Kiva’s approachable style and actionable insights make data less intimidating and more empowering. Whether you’re struggling to start tracking metrics or wondering how to interpret the numbers you already have, this episode is packed with tools and strategies to help you grow with confidence.
Don’t let the fear of data hold you back. Tune in now to learn how Kiva’s expertise can help you unlock the full potential of your business, embrace analytics, and take one step closer to the freedom you envisioned when you started your entrepreneurial journey.
Connect with Kiva:
Website: http://the516collaborative.com/
Email: hello@the516collaborative.com
LinkedIn: http://the516collaborative.com/
Links you heard about in the episode:
Free Move to Google Analytics 4 Checklist
516 Collaborative Services- Google Analytics 4 Setup VIP Day
My website: www.juliecalcote.com
Instagram: juliecalcoteobm
TikTok: @juliecalcote
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