We’re trying something new this week by releasing this insightful interview in two parts. Whether you choose to listen separately or binge them both, you’ll want to keep a notebook handy—this is packed with actionable wisdom!
Our guest, Katrina Scarlett, founder of Scarlett&Co, brings a unique perspective on how businesses can humanize their brands and elevate the customer experience. Drawing on her background in luxury hospitality and years of working with top-tier online entrepreneurs, Katrina’s mission is clear: to reintroduce the human element into digital business spaces and build customer connections that last.
In this first episode, Katrina shares her expert insights, including:
- The pivotal moments that led her to focus on customer-centric strategies.
- Top mistakes business owners make with tech and how it impacts the customer experience.
- How to craft a brand that reflects your values and delivers a memorable customer journey.
- The importance of predictable, respectful communication in fostering customer loyalty.
- Using personal experiences as a consumer to shape better business practices.
With warmth and clarity, Katrina walks us through why focusing on the customer experience isn’t just good business—it’s essential for creating long-term success and a lasting legacy.
One standout moment in this episode? Katrina discusses why automation shouldn’t come at the expense of personal touch. She highlights how to blend technology with human connection, so customers feel valued, not lost in a system. A nuance we could all use in the current AI landscape!
Make sure to stay tuned for Part 2, where we’ll dive into practical steps you can implement right away to bring these ideas to life in your own business. You don’t want to miss it!
Ready to learn how to create a brand that feels human in an often impersonal online world? Grab a cup of coffee, hit play, and let’s get started.
Don’t forget to check the links below to connect with Katrina and explore her valuable resources.
Connect with Katrina:
Website:https://scarlettandco.ca
Email: katrina@scarlettandco.ca
Blog: https://scarlettandco.ca/blog/
Facebook:https://www.facebook.com/scarlettcoltd
Pinterest:https://www.pinterest.com/scarlettandcocx/
Next Step Links
Freebie: https://scarlettandco.ca/5-customer-centric-emails/
My website: www.juliecalcote.com
Instagram: juliecalcoteobm
TikTok: @juliecalcote
BEFORE YOU GO: Don’t forget to rate review and subscribe to The Dreamer’s Manual Podcast so we can continue to bring you tailored content to help you build your dreams, evolve in your journey, and bust through those limits so you can create and sustain a thriving business!